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Saturday, January 08, 2011

New Intel chip that thwarts film piracy a coup for Hollywood

Hi everyone,

We've come across this interesting article today:

"US chip giant Intel has introduced a speedy new generation of chips that thwart film piracy and enable quick handling of data-rich video and games.

Sandy Bridge was welcomed by Hollywood and Bollywood film studios that have been reluctant to make prime releases available online to computers, where they could potentially be copied or shared without permission.

Intel worked with major US and India film studios, including Warner Brothers, DreamWorks, Yash Raj Films and 20th Century Fox to craft copyright-guarding technology into the chips.

Warner Brothers has avoided putting high-definition or 3D releases online because of the potential for piracy.

"You've taken the excuse away from us," Warner Brothers Home Entertainment Group president Kevin Tsujihara told Eden during an on-stage appearance.

"Sandy Bridge lets us put our content out there on a global basis."

Studios working with Intel will make hot releases available to Sandy Bridge-driven PCs through online services such as Cinema Now.

"Our partnership with Intel creates a game changing opportunity to provide consumers around the globe our highest value content in a secure environment," said 20th Century Fox Home Entertainment worldwide president Mike Dunn.

A million PCs are sold daily, with consumers driving the market instead of businesses, according to Intel.

"The consumer is king, and queen," Eden said. "It is all about consuming and creating digital content."

Any Film Studios, Independent film makers, TV Networks, or Video Distribution Companies, interested in becoming a Hyper MP video distribution partner in the US, Europe, China, India or Australia, should send an email to: distribution-partner@hypermp.com

The Hyper MP Development Team
Hyper MP – Monetize and Market your video content via P2P and BitTorrent™ today.